Your newsletter (excerpt)
I write one newsletter a week. The writing itself takes 2-3 hours, and I actually enjoy that part. But the "repurposing" tax—reshaping that one piece for five different platforms—eats another 3-4 hours.
That's roughly 15 hours a month I spend doing glorified data entry on my own words. Not researching. Not talking to users. Just copying, pasting, trimming, and fighting with character limits.
I talked to about thirty other writers about this recently. Some have 500 subs, some have 50,000. The consensus? Everyone absolutely hates this part. Some refuse to do it and abandon social media entirely. Others pay a VA $500 a month to handle it. Most just half-ass it with a generic "New post out, link in bio" and call it a day.
None of those felt like the right answer.